The Fitness and Performance Institute was created for fitness professionals by fitness professional as a trusted source for continuing education from industry leading experts who practice what they preach.  It is our goal to elevate the health, fitness, and wellness professions that are proactive and prophylactic in nature.  Personal trainers, nutritionists, and strength coaches have a profound positive impact on the lives of the people they serve.

However, their impact reaches further than just the person they work with.  Our society is in a deep state of fitness and health neglect, negligence, and ignorance.  It is the job of the fitness and nutrition professional to shake people out of their old way of being and doing and wake them up to reality.  A reality that only can improve through consistent and intelligent action.   The CDC reports that 75% of the United States adult population is overweight and obese.  The World Health Organization reports that 39% of the world adult population is overweight and obese.  These are staggering figures and they are not getting any better even with the millions of diets and fitness program available.

You as a fitness and nutrition professional have the power to impact the individual people you work with, the people that person influences, and your community at large.  You do this through the delivery of your services, your marketing, and by example.  By helping people understand and implement healthy habits you are reducing the mortality rate, increasing quality of life, and reducing the resource (time, money, space, etc.) burden of the community.  To prove how important your role is let’s look at the number.


You’re the solution to many of the problems we face. We must work together to get people thinking and acting proactively to create a healthier, happier, and more prosperous world. The role of the Fitness and Performance Institute is ensuring you have the coaching tools you need readily available to change the world for the better. The programs, tools, and resources we provide have been vetted and tested with real people in the real world to get real results. Theories and pontifications are for college professors. We provide resources that have been tested and proven in the trenches so you can be certain of their effectiveness.

With the advent of virtual reality, streaming workouts, and the like we still firmly believe in human-to-human coaching. Humans need coaches and community to accomplish challenging tasks. Do these new ways of delivering fitness and nutrition services have value? Absolutely. Are they going to replace human-to-human coaching? We don’t think so. Being fit and healthy is not getting any easier and we need an army of fitness and nutrition professional dedicated to their craft and mission to turn this ship around. We need humans talking to humans. We need coaches coaching clients. We need you at your best improving lives. Digital tools of delivery can help you do this, but at the end of the day it is the coaches who must pilot the ship.


Pat Rigsby and Brett Denton are the founders of the Fitness and Performance Institute.

Pat is the preeminent business coach for helping fitness, nutrition, and wellness professionals build their ideal business. Pat has built over a dozen business in the past decade, five of which were million-dollar business. Two of the businesses, Athletic Revolution and Fitness Revolution, found themselves on the Entrepreneur Franchise 500 list as #1 in their respective markets. This is not the first list that one of Pat’s businesses has been found. Fitness Consulting Group was a multiple honoree on the Inc. 5000 list of fastest growing businesses, just shy of being on the Inc. 500. Pat is a 6x Best-Selling author and has been featured in publications including Entrepreneur, Men’s Health, USA Today, Shape, Women’s Health, Huffington Post, ABC, CBS, and NBC. You can learn more about Pat at https://patrigsby.com.

Brett Denton is the founder and owner of Kvell Fitness and Nutrition, a boutique fitness studio in Boise, Idaho. Kvell Fitness and Nutrition is Idaho’s highest and most reviewed gym and has been voted Idaho’s Best Personal Training Studio four years running. Brett is a business and performance coach, investor, and business owner passionate about making the world a better place for future generations to enjoy and thrive.

With our connections and influence within the fitness, wellness, and nutrition industries we provide world class programs to enhance your offerings, charge higher rates, and be the go-to expert in your area of focus and community of choice. Whether you deliver your coaching and services online, offline, or a hybrid of the two the resources provided through the Fitness and Performance Institute will help you. Get to know the Fitness and Performance Institute and our products by listening to the podcast episodes where we talk with fitness, wellness, and nutrition experts share their knowledge and enrolling in our Certified Transformation Specialist™ course for free. You can also look at our current products HERE and pick a course that will help you level up your coaching game.

We look forward to helping you be the best coach you are capable of being.